Although it's not entirely puzzling that GW has released a new edition (7th) on the heels of a new edition (6th), one has to wonder. GW has never released core rule editions so quickly and it seems in general that the production of new rules -- or at least the sale of new rules -- has ramped up in the last year.
GW has released new codices, supplement codices, core rule expansions, and even new editions (herein referred to as rulebooks) for purchase at a rate never before seen. Surely, you could say that the new rules don't encompass what they once used to. In the hey days of White Dwarf, GW released new rules in their magazine nearly every month. So what has changed?
Ok - one could go into a whole analysis of the number of rulebooks produced per year and then look at the average price per rulebook and compare that over time. I'm not going to waste my time with that. We already know that those have significantly gone up since the introduction of digital rulebooks.
So what? Well if you also look at the average number of releases per army per year, I think that those have gone down slightly. What I notice is, each time a release is done for an army, it is - 1 large model, 1 medium sized unit, 1 new unit on foot, 1 clam shell character on average, (Tau had 1 more a new flyer). Look at Dwarves, Wood Elves, Eldar, Imperial Guard.
Could it be that information (rulebooks) is more profitable than matter (miniatures kits) and that's why we're seeing a ramped up rulebook rate?
Dark Eldar Update
Still a WIP. But I love how the head looks. Considering making the spikes a metal color to add visual interest. Going to do more work today...